Skip to main menu Go to main text

Report

The Goyang International Expo Foundation ( Chairman Min Kyung- sun ) announced that it held an appointment ceremony on the 3rd to celebrate the new beginning of new employees who will lead the foundation's future.

 

The newly appointed staff consists of a total of 7 people , including 5 regular employees and 2 fixed-term workers, and will perform duties in various fields of the foundation, such as exhibitions , floral culture , and MICE business.

 

The Foundation operates a field-oriented onboarding program to facilitate the smooth organizational adaptation and enhance the practical capabilities of new employees . New employees will visit the Foundation's major workplaces and related facilities to understand the Foundation's key projects and operations, and are scheduled to complete online and offline training, including basic competency education for public institutions and job-specific training.

 

In addition, we plan to support stable adaptation to the organization by sharing organizational culture and work know-how through conversation sessions with senior employees.

 

CEO Lee Chang-hyun said, “ I hope we can grow together by sharing the foundation’s vision and values, communicating with one another, and learning . ” He added, “ I hope you will bring vitality to the organization with fresh perspectives and passion, and join us in the development of the foundation . ”

 
2026-08-04 Views: 305

The Goyang International Expo Foundation ( Chairman Min Kyung- sun ) announced that it has successfully completed the recruitment of participants for the " 2026 Goyang Flower City Citizen Flowerbed Creation Project " amidst high public interest and will proceed with the project in earnest.

 

The Foundation annually promotes a participatory project in which citizens directly plant and tend to flowers, creating floral landscapes throughout their living areas and expanding the value of ' Goyang, the City of Flowers . ' This year, approximately 200 citizens from 17 organizations, including administrative welfare centers, resident self-governing associations , village communities , and apartment management offices, are participating.

 

Participating organizations will be provided with a total of 50kg of yellow cosmos and zinnia seeds , along with guidance materials to assist with everything from sowing to growth management . Citizens are scheduled to prepare the target sites and sow the seeds by early next month, and the foundation plans to support stable flowering through subsequent on-site inspections and growth management.

 

The flower gardens created by citizens themselves are expected to begin blooming sequentially starting this coming September , reaching their peak in early October when the 2026 Goyang Autumn Flower Festival is held, presenting an abundant autumn flower landscape throughout the city.

 

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, said, " This project is meaningful in the process itself, where citizens directly sow and cultivate flower seeds to fill vacant lots in their neighborhoods with flowers, " adding, " We will actively support the project by managing it together with participating organizations from sowing to blooming so that beautiful flower gardens can be enjoyed throughout Goyang this autumn . "

 
2026-07-22 Views: 429

The Goyang International Expo Foundation announced that it is recruiting participating organizations until July 15 for the '2026 Goyang Flower City Citizen Flowerbed Creation Project, ' in which citizens directly plant and tend to flowers to create beautiful autumn flower landscapes throughout Goyang Special City.

 

This project is a citizen-participatory floral culture expansion initiative in which the foundation provides flower seeds and civic groups directly sow and manage flowers on vacant land within the district . Selected groups will be provided with two types of autumn flower seeds ( yellow cosmos or zinnia ) . Participating groups will utilize the provided seeds to plant flowers in local vacant spaces and maintain them continuously, with plans to showcase beautiful floral landscapes throughout the city in the autumn.

 

In particular, this project is linked to the 2026 Goyang Autumn Flower Festival , which will be held at Ilsan Lake Park from October 1 to 11. As flowerbeds created by citizens spread throughout the city, it is expected to enrich the autumn atmosphere and create an urban environment where people can enjoy flowers in their daily lives.

 

The applicant must be a civic group in Goyang City that occupies or owns a vacant space of 100 m² or more, and must be a group composed of multiple members capable of continuously managing the applied space.

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, said , " Every single seed we sow will bloom into a beautiful flower, coloring every corner of the city and serving as a valuable foundation for building Goyang Special City, the City of Flowers together . " He added , " I look forward to the participation of many organizations further spreading flower culture in daily life and filling the entire city with beautiful autumn flowers . "

 

Detailed recruitment information and application methods can be found in the announcements section of the Goyang International Expo Foundation website (gief.or.kr).

 
2026-07-01 Views: 393

The Goyang International Expo Foundation ( CEO Lee Chang-hyun ) announced that the 2026 Goyang International Flower Expo achieved its best performance since COVID -19 , recording a distinct growth trend compared to the previous year across major indicators such as the number of paid visitors, local flower sales , industrial business , experiential content , and public transportation traffic.

 

Successful Transformation into an “ Expo to Stay and Participate ” with 34 Visitors

Approximately 34 paying visitors attended this year's flower expo, marking a 6.3% growth compared to the previous year . The foundation analyzed that the increase in visitors and the revitalization of the site were driven by a shift from a focus on traditional flower exhibitions to expanding stay-type and participatory content , thereby transitioning from a " flower expo to be viewed " to an " exhibition to stay and participate in . " In particular, various content such as " Pengsoo's Flower Play Garden " and " Nostalgic Alley Garden " was found to have had a positive impact on increasing the influx of family visitors and the MZ generation.

 

Flower store sales more than double … Expansion of regional win-win achievements

Significant achievements were also seen in the fields of regional co-prosperity and flower sales . The flower sales area expanded both visitor flow and on-site consumption simultaneously by implementing an open, two-way circulation system that allows visitors to naturally access the store from any direction and strengthening content linked to local flower farms . As a result, total sales increased by 101% —more than double compared to the previous year —and were found to have contributed to increasing the real income of local farmers.

 

Business consultations also more than doubled … Strengthening the floriculture industry platform function

Growth in the industry and business sectors was also notable . The number of business consultations increased by 107.1% from 70 last year to 145 this year, and the consultation value also rose by 48.2% year-on-year , leading to an assessment that the foundation has strengthened its function as a leading domestic flower business platform . The foundation explained that it has reinforced its role as a platform that generates both industrial exchange and tangible business results by inviting overseas buyers and expanding exchanges among domestic and international flower industry stakeholders.

 

Expansion of multi-sensory experiential content … Revenue increased by 68.9%

The performance of experiential content operations was also notable . Moving away from traditional viewing-centered exhibitions, the Foundation expanded multi-sensory experiential content, simultaneously improving the quality of the viewing experience and stimulating on-site consumption . As a result, total revenue from experiential content increased by 68.9% compared to the previous year . This indicates an expansion of consumption patterns in which visitors directly spend on experiential , educational , and participatory content, and is evaluated as an indicator showing the potential for future expansion of paid experiential and revenue-generating content.

 

Increase in public transportation ridership … Confirmation of urban revitalization and eco-friendly low-carbon effects

The urban revitalization effect was also confirmed in terms of traffic and inflow . Subway ridership during the event period increased by approximately 6.3% compared to the previous year, and it was found that there was a concentrated influx of visitors from outside during the expo . The Foundation explained that through this, they were able to confirm not only the revitalization of Ilsan Lake Park and nearby commercial areas, but also the promotion of public transportation use and the effectiveness of operating an eco-friendly, low-carbon event.

 

Differentiation of the “ Goyang-style Floriculture & MICE Convergence Model ”

In addition, this year's flower expo is evaluated to have demonstrated differentiation as a ' Goyang-style floriculture and MICE convergence model ' that generated complex economic effects, including not only visitor influx but also on-site consumption , industry consultations , content revenue , and the revitalization of public transportation , compared to major domestic flower and garden festivals.

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, stated, “ We anticipate that the 2026 Goyang International Flower Expo will generate an economic impact of approximately 1,280 billion won .” He added, “ In addition to the performance analysis research currently being conducted by external professional organizations, we are also conducting an internal performance analysis. By comprehensively analyzing these results , we will strive to further strengthen global competitiveness and enhance the operation of the expo in the future . ”

 
2026-05-28 Views: 355

- Establishing a foundation for collaboration among resident companies and intensifying business linkages

 

The Goyang International Expo Foundation ( CEO Lee Chang-hyun ) announced that it held the '2026 Goyang City MICE Incubation Center Town Hall Meeting ' on May 8 for tenant companies of the Goyang City MICE Incubation Center to strengthen networking and create business opportunities.

 

This town hall meeting was planned to go beyond simple networking among tenant companies and to provide an opportunity for the expansion of tenant companies' businesses by concretizing collaboration at the ' Business Workshop ' scheduled to be held on June 18.

 

The event was attended by 14 executives and employees from 12 of the 28 tenant companies at the Goyang City MICE Incubation Center , and included programs such as one- minute business pitches by each company , a tenants' gathering , and preliminary exploration of collaboration possibilities . Participants introduced their respective business fields and engaged in a time of communication by freely sharing opinions . Subsequently, they generated collaboration ideas to facilitate in-depth discussions at the upcoming business workshop in June and laid the groundwork for concrete future discussions.

 

The Foundation assesses that the town hall meeting served as an opportunity to foster communication among resident companies while simultaneously strengthening collaboration-oriented business linkages . Furthermore , this program holds great significance in that it goes beyond simple internal collaboration to form a cooperative network centered around the incubation center, involving alliance member companies and integrated facilities within the complex district; it is expected to contribute to strengthening the competitiveness of Goyang City's MICE industry ecosystem.

 

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, stated, “ This town hall meeting serves as an opportunity to discover practical business opportunities for companies residing in the incubation center, ” adding, “ We will continue to provide support to ensure that tangible results are generated throughout the entire MICE industry ecosystem in Goyang City . ”

 
2026-05-11 Views: 607
- 'Star Garnet (Rose)' Honored with Presidential Award, Goyang International Flower Awards Show Successfully Concludes
- Exhibition space capturing the past, present, and future becomes a hot topic
Pengsoo and Minecraft 'Hit the Taste' of MZ and Families
- The Legend of Spring, Beginning in 1997, Presents a New Future Vision for Next Year's '30th Anniversary'
The International Horticulture Goyang Korea 2026 concludes its spectacular 17-day journey.
...and concluded with great success. The Goyang International Expo Foundation last
Held in the Ilsan Lake Park area from April 24 to May 10
It was announced that the 'International Horticulture Goyang Korea 2026' has successfully concluded.
This year's expo, under the theme 'Flowers, Coloring Time,' features exhibitions and
'Stay-type' combining experience, relaxation, cultural content, and business programs
It was operated as an 'exhibition' and received a high level of positive response from visitors.
'Star Garnet (Rose)' Honored with Presidential Award… Attention on Achievements in Floriculture and Business
On the 10th, the last day of the exhibition, excellent domestic flowers and gardens
The 'Goyang International Flower Award Show,' which presents awards for works, was held for 17 days
The journey concluded meaningfully. The highest honor of this awards show
The Presidential Award went to 'Star Garnet (Rose)' from the Goyang City Agricultural Technology Center.
The Prime Minister's Award went to the creator of the main exhibition, 'The Time Traveler's Garden'.
Eco Style Co., Ltd. and Daeshin Horticulture, an indoor booth participant, each won awards.
This year's expo goes beyond cultural and tourism content to the domestic floriculture industry
It also played a significant role as a business platform for revitalization. The foundation
We invited overseas buyers and successfully concluded a total of 144 business consultations.
business agreements with Japan's Ota Auction House and Indonesian and Nepalese flower associations
By signing the agreement, achievements were also made in expanding the international flower network.
Through this, the International Horticulture Goyang Korea 2026 goes beyond flower exhibitions to industry and culture,
A global flower exhibition where tourism and business come together, and
It is evaluated as having established itself as a world-class flower festival.
Transforming from a 'viewing expo' into a 'stay and participate' flower expo
The main exhibition 'Time Traveler's Garden', located in the center of the venue, is
Through a 13-meter-tall symbolic sculpture and a story-based spatial design
It offered visitors a special sense of immersion. In particular, this year's expo
Moving beyond a 'viewing expo' to an 'exhibition to stay and participate in'
We focused on expanding the visitor experience while attempting changes. Herb Aroma Zone,
Healing content utilizing the five senses, such as a horticultural therapy zone, was operated, and seeds
Envelope making, pressed flower and secret flower painting experiences, nostalgic alley games, etc.
Various participatory programs have also been prepared.
During the holiday period, Pengsoo fan meeting and performance, flower design competition,
The atmosphere at the venue was lively as a variety of events, including blind date programs, continued.
It heated up the atmosphere even more. In particular, the flower viewing by Pengsoo, the popular EBS character.
Minecraft Adventure utilizing gardens and globally popular game IP
The Village is receiving a great response from child and youth visitors, and families
It attracted visitors from all walks of life and the MZ generation.
Flower expo spread through digital content and online word-of-mouth
The excitement of the expo continued online. Singer Yuk Joong-wan and actor
Stars such as Son Byung-ho continued to visit, and on-site reviews were shared on social media and
It is spreading rapidly through YouTube and attracting heated interest online.
Collected.
In particular, over 100 influencers and creators at this expo
Participants create various digital content, and the appeal of the expo
Introduced it to the public. Short-form videos, vlogs, experiential content, etc.
Spreading through this social media, the younger generation and online users
It attracted interest, and the expansion of online promotion for this year's expo and visitors
It was evaluated as having a positive effect on inflow as well.
Also, on the last day of the event, the 'International Horticulture Goyang Korea 2026 Influencers
The 'Creator Awards' took place. This awards ceremony was themed around 'flowers'.
Creatively expressing time and emotion, and the value and message of the expo
It was established for content that has been effectively disseminated. Best Content Award,
Awards were presented in a total of six categories, including the Storytelling Award and the Visual Creative Award.
Cre, which was carried out and contributed to the promotion of the expo through digital content
It highlighted the activities of the ATErs.
A regional co-prosperity fair created in collaboration with local flower farms
This expo strengthens cooperation with local flower farms and the local
It added significance as a mutually beneficial expo. At the flower sales area within the venue,
With the participation of 28 flower farms in Goyang City, along with various flowers grown directly,
They showcased plants, and about 300 farms belonging to the Goyang City Flower Association
The Goyang Local Garden created together also showcases the excellence and presentation of local flowers.
It was operated as a space to showcase capabilities. Through this, Goyang City's floriculture
Effectively promoting quality and competitiveness to visitors, local flowers
It also contributed to stimulating consumption.
Anticipation for next year's 30th Flower Expo is rising
Since its first 개최 in 1997, the Goyang International Flower Exhibition has been representing South Korea
Establishing itself as a flower expo, it brings spring to countless citizens and visitors
It has provided memories.
Lee Chang-hyun, CEO of the Goyang International Expo Foundation, said, “Celebrating the 30th anniversary
Next year's flower expo will take the future to the next level, building upon past achievements.
"We plan to showcase established global content and differentiated exhibitions," they said.
In preparation to leap beyond Korea into a world-class flower festival
I will do my best,” he said.
2026-05-11 Views: 491

- From intergenerational empathy content to carnations and performances

 

The 2026 Goyang International Flower Exhibition will present performances and experiential content on May 8, Parents ' Day , allowing visitors to share memories with their parents . Programs themed around flowers, memories , and intergenerational empathy have been prepared, and a steady stream of family visitors is expected.

 

Colorful spring flowers are in full bloom throughout the exhibition grounds, offering a wealth of sights to see . Spring flowers, including tulips and roses, fill Ilsan Lake Park, allowing visitors to enjoy the spring atmosphere and take photos along the flower paths.

 

In particular, the ' Garden of Memories ' is garnering attention as a representative space where generations can share memories and nostalgia . With alley scenery, stationery shops , and nostalgic play areas created to capture the sensibilities of the 1970s and 80s , it evokes childhood memories for the parents' generation and offers the fun of a unique cultural experience for the children's generation, gaining popularity as a space where generations can empathize and communicate together.

 

In addition, a ' balsam dyeing ' experience is prepared , allowing families to share memories and affection just like the balsam flowers staining their fingertips red . It is a sentimental experience that evokes childhood summer scenery, and is a program that parents and children can enjoy together.

In celebration of Parents' Day, performances will also take place at the waterside stage . Featuring a fashion show by the Senior Model Association and a performance by Goguryeo dancer Kim Hye-mi, the festive atmosphere is further enhanced . Additionally, family theater performances are prepared for audiences to enjoy together, offering a time for generations to come together.

 

At the flower market within the event venue, visitors can purchase not only carnations but also flowers and plants directly grown by flower farms in Goyang City at reasonable prices . High-quality flowers are sold, and the market operates as a space to introduce the charm of local floriculture to citizens.

 

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, said, “ In celebration of Parents’ Day, we have prepared a program so that you can share memories with your parents while looking at flowers, and also enjoy performances and hands-on experiences together, ” adding , “ I hope this will be a time to feel the preciousness of family through flowers . ”

 

The 2026 Goyang International Flower Exhibition continues until May 10 , offering a wealth of sights and entertainment by organizing various outdoor gardens, indoor exhibitions , and performance and experience programs at an event venue spanning approximately 250,000 square meters . Further details can be found on the event website (flower.or.kr) and the foundation website (gief.or.kr).

 
2026-05-07 Views: 445

The Goyang International Exhibition Foundation ( Chairman Lee Dong-hwan ) announced that it is operating commentary programs at the International Horticulture Goyang Korea 2026 to enhance understanding of flowers and floral art works and add depth to the viewing experience . In particular , on May 6th for one day only , both indoor and outdoor commentary programs will be offered, allowing for a story-based viewing experience where visitors can go beyond simply admiring flowers with their eyes to listening to and understanding stories with their ears.

 

The ' Flower Interpreter ' program, which operates continuously throughout the expo, helps visitors easily and interestingly understand the types and characteristics of flowers and the meaning of the exhibition staging in the main outdoor exhibition spaces . Anyone can participate, and it is receiving a positive response from visitors as they can receive key information in a short amount of time.

 

Meanwhile , a separate guided tour program will be held in the indoor exhibition hall for one day on May 6. A special docent tour centered on the global floral artist exhibition 'Floral Odyssey' is scheduled to operate starting at 11:00 AM . This docent tour is a program that allows visitors to view the works of five artists from five countries participating in the exhibition with commentary, providing an opportunity to understand the stories and expressive techniques embedded in the artworks in greater depth.

 

Through this , it is expected that visitors will be able to have a more in-depth viewing experience, going beyond simply looking at flowers and artworks to understanding the meaning contained in the exhibition as a whole and the intentions behind the artworks.

 

Meanwhile , the 2026 Goyang International Flower Exhibition continues until May 10 , offering a wealth of sights and entertainment by organizing various outdoor gardens, indoor exhibitions , and performance and experience programs at an event venue spanning approximately 250,000 square meters . Further details can be found on the event website (flower.or.kr) and the foundation website (gief.or.kr).

 
2026-05-05 Views: 428

The 2026 Goyang International Flower Exhibition has surpassed 20 cumulative visitors as visitors flocked to the venue during the holiday season.

 

The event venue was bustling with visitors ranging from families to couples and groups of friends , bringing vibrancy to the main exhibition spaces and experience programs . In particular, spring flowers, including colorful tulips, bloomed in full during the holiday period, creating an even more abundant landscape and maximizing the spring atmosphere to captivate visitors.

 

In addition, crowds are flocking to various contents, including major exhibitions such as the ' Time Traveler's Garden , ' Minecraft experiences , and free garden experiences, garnering a highly positive response . As an experiential exhibition that satisfies all five senses, which this year's flower expo aims to achieve, it is resonating with visitors on-site and increasing visitor satisfaction.

 

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, stated , “ Visitor numbers have increased significantly during the holiday period, ” adding, “ We will do our utmost to ensure smooth operations so that visitors can have an even richer experience through various exhibitions and programs during the remaining period . ”

 

The 2026 Goyang International Flower Exhibition continues at Ilsan Lake Park until May 10.

 
2026-05-04 Views: 436

 

The Goyang International Expo Foundation ( Chairman Lee Dong-hwan ) introduced a customized course for children to enjoy the '2026 Goyang International Flower Expo ' more fully in celebration of Children's Day on May 5.

 

First, ' Minecraft Adventure Village , ' the most popular experience content for children, is a must-visit course where a morning visit is recommended, as many visitors flock there from early in the morning . Visitors can enjoy a unique immersive experience by exploring and completing missions within a digital environment themed around flowers and nature.

 

Afterwards, do not miss the free experience spaces set up throughout the outdoor areas of the venue . At the ' Flower Therapy Garden, ' sensory experiences utilizing flowers, such as drawing detailed illustrations and making pressed flower postcards, are offered . In the Garden Culture Experience Space, various free hands-on programs are conducted, including making seed packets and smudge stick keychains . This is an opportunity for children to participate directly and feel flowers and nature up close.

 

Above all, the greatest charm of the Flower Expo is the approximately 1,000 million flowers of about 1 different species that fill the entire indoor and outdoor areas . The spring flowers in full bloom outdoors are by far the most spectacular and abundant sight, while visitors can also admire a diverse array of flowers from around the world in one place within the indoor exhibition spaces . Children can spend time learning about flowers and getting closer to nature, while also creating memories and taking photos amidst the blossoms, making for a meaningful experience.

 

Various performances and participatory programs will take place at the waterside stage . In particular, the ' Children's Singing Contest ' held at 1 PM is highly anticipated as an opportunity for children to take the stage themselves, showcase their talents, and create special memories.

 

In addition, the '8th Korea Children 's Flower Arrangement Contest ' is being held indoors, allowing visitors to observe children up close as they complete their own unique works using flowers . It provides a more meaningful experience by going beyond simply appreciating flowers to the process of creating and expressing oneself firsthand.

 

With just one admission ticket, you can enjoy everything from flower viewing to hands-on experiences , performances , and participatory programs all in one place, making it a rich Children's Day outing course that is so full that even a full day isn't enough.

 

Lee Chang-hyun, CEO of the Goyang International Expo Foundation, said , “ I hope that children, the future generation, can experience and enjoy flowers and nature up close, ” adding, “ I hope you spend a special day at the Flower Expo where the whole family can laugh and have fun together . ”

 

The 2026 Goyang International Flower Exhibition continues until May 10 , offering a wealth of sights and entertainment by organizing various outdoor gardens, indoor exhibitions , and performance and experience programs at an event venue spanning approximately 250,000 square meters . Further details can be found on the event website (flower.or.kr) and the foundation website (gief.or.kr).

 
2026-05-04 Views: 376
Quick